5 Signed Contracts in 30 Days: Real Estate Lead Generation Success
Industry: Real Estate
Service: Meta Ads for Lead Generation
Background
Our client (011 NT) was struggling to generate consistent, high-quality seller leads for their real estate agents. They needed a cost-effective way to maintain a steady flow of potential buyers while optimizing ad spend. They partnered with DMNT Agency to develop a strategic lead generation plan using Meta Ads.
Objective
Our goal was simple: generate more leads while keeping costs low. We focused on crafting a streamlined, data-driven ad strategy that targeted the right audience with precision.
Strategy
Targeted Campaigns: We created tailored ad sets to reach specific real estate segments and demographics.
Data-Driven Decisions: We continuously monitored performance metrics like CTR, CPC, and lead quality to refine the campaigns.
Creative Variations: By experimenting with different ad formats and messages, we discovered what resonated most with the target audience.
Smart Budget Allocation: We invested more in what worked and swiftly cut underperforming elements.
Results
Total Investment: €2,106.92
Total Leads: 408
Average Cost Per Lead: €5.16
Best Result: One campaign achieved a cost per lead as low as €2.42, generating 66 high-quality prospects.
Key Metrics:
Click-Through Rate (CTR): Ranged from 0.38% to 5.87%
Cost Per Click (CPC): As low as €0.07 in high-engagement campaigns.
Efficiency: Maximized ad visibility while keeping ad fatigue minimal.
The Impact
The campaign resulted in 4 signed seller contracts and 1 custom home search within 30 days, achieving an impressive 8.3x ROAS. The client saw a substantial boost in their sales pipeline and expressed satisfaction with the quality and volume of leads generated.
